Your reputation is more important today than ever! With all the online websites that provide reviews and testimonials like GoogleMyBusiness, Facebook, Yelp, Amazon and more. The good news is if you have positive reviews it can be very good for your business.
The Good News
The good news is if you have positive reviews and testimonials it can be very good for your business. people will believe what others say about you before they will believe what you say about you. If you can get video reviews it is much better than written because they are more believable and personal. I will discuss this more later in the post. Here are some stats provided in 2018 about reviews provided by “Conversion Sciences” .
- 68% of millennials trust online reviews, with positive ones producing an 18% average uplift in sales
- Consumer reviews are more trusted than descriptions that come from other manufacturers, nearly 12 times more.
- 90% of consumers read less than 10 reviews before forming an opinion about a business which means these decisions being made are made quickly, without much hesitation.
- 10% of reviews help decide your ranking on Google
The Bad News
The bad news is usually people don’t voluntarily leave positive reviews. There are several reasons people leave bad reviews. They personally don’t like you, they have a competitive product or service, just didn’t feel they received a value. There are also some sicko’s out there that they call “review trolls” that do nothing but look for places to leave bad reviews. There is more bad news! Most people looking at reviews will look for the bad reviews over the good reviews. I think this is human nature because most people look for a reason not to buy vs to buy. One bad review seems to cancel out 10 or more good reviews when people are making a buying decision.
How To Manage Bad Reviews
If you have 20 to 1 good to bad reviews many times you can just ignore the bad reviews but if you are seeing more than 2-3 bad reviews it is important to address the reviews. Most platforms that allow reviews also allow rebuttals or replies by the business. It is important that you handle your replies professionally. If the negative review upsets you get away from it for a while and then when you get over the anger go back and professionally. Here are some simple steps to take.
- Take ownership! Don’t argue the review but apologize that the person had a bad experience and that you would like to hear from them to see what you can do to rectify the situation. Note: Most times this is enough to take care of the negativity.
- You may also state that you are sorry they misunderstood a policy, etc. and hope they were able to find a similar solution to their needs.
- If you have a satisfaction guarantee you may want to offer to have them contact you to make sure they are satisfied or a possible refund. Even if you are right and they are wrong sometimes it is better to eat one sale than to have the negative review. You could ask when and if they contact you that they remove the negative review if they are now satisfied.
Testimonials On Your Website
These are a must and are good for credibility. Unfortunately written testimonials are seldom read on websites because they are not all real. The other reason is they know you are not going to list any negative reviews so why bother. Let’s face it you can write all the bogus testimonials you want and just use fake names or initials and no one would know. On the other hand if you have positive video reviews or testimonials people are more likely watch them and make a buying decision. If you create a video channel on Youtube you can also SEO the videos which could help your ranking on search engines. An even better way to have testimonials or reviews is to have a link to Google My Business page or other review website. If you are going to do this remember you need to continue to manage the linked review website so you can be aware of negative reviews. There is a website called “The Money Tree“. On this website you can post written or video testimonials you have collected or have others post videos and reviews on your behalf. The best part is you get to accept or deny each post before having it go live. The benefit to this is it looks like a 3rd party review or testimonial website but you have total control over the content and can add new content at any time. You can also use your “Money Tree” to post to social media, emails campaigns, etc. This is a powerful marketing tool if used on a regular basis! At the time of this post there is a small onetime setup fee with no hosting fee during the current year and less than three dollars a month hosting in the new year. I strongly suggest you check this out and use as a marketing tool for your business.
Here is short video explaining more about “The Money Tree”
If you have questions about any of the content above you may contact me
for a free consultation: info@SuccessBuilders-TampaBay.com