Conventional Wisdom and Your Business

What is Conventional Wisdom? The definition of conventional wisdom refers to something that is widely accepted as true, correct or proper. Unfortunately, conventional wisdom  is often wrong. This is no different when it comes to business and your success. Statistics say that most businesses don’t last more than five years. I believe the reason is most […]

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Become Distinct or Become Extinct

What Makes You Different From The Competition? “It’s all about you” What sets you apart? In marketing jargon, this is also known as finding your “unique value proposition”. In a nutshell, this is what defines you as being distinct. It’s what you provide customers or clients that your competitors don’t, and how you can solve problems or improve […]

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